Notes from the team building the AI-native CRM for revenue teams.
September 22, 2026
A CRM was supposed to be the system of record. For most sales teams it became a system of chores. Here is why we started over instead of adding AI to the old model.
Prism Team · Read the story →
September 15, 2026
Good account research is the difference between a generic opener and a relevant one. It is also the first thing reps skip when they are busy. Here is how Prism makes it the default.
September 8, 2026
A funding round or a new executive is a reason to reach out — not a reason to blast a template. The value is in connecting signals and deciding what to do about them.
August 28, 2026
When every email, call, and meeting lands on the right record automatically, the CRM stops being a chore and starts being a source of truth. Here is what that unlocks.
August 19, 2026
The first line decides whether the rest of an email gets read. Here is how Prism drafts sequences from each account's own research so that line is worth reading.
