Every step of the sale,
in one AI-native workspace.
Prism researches your market, finds the buyers, runs the outreach, and keeps the pipeline honest — so your reps spend their day selling.
1Account research · Find buyers
Every account researched
before you ask
Prism builds a cited brief on every account in your territory and scores it against the customers that actually closed for you.
Cited account briefs
Business model, market position, and how to engage — every point linked to its source.
ICP scoring with reasons
Each account scored against your ICP, with a plain-language why behind the number.
Firmographics and tech stack
Funding, headcount, revenue, and the tools they run, kept current automatically.
2Signals · Find buyers
Know why now,
not just who
Prism watches every account and turns what changed into a decision — the priority, the reasoning, the source, and the exact next move.
Every kind of buying event
Funding, hiring, launches, leadership moves, expansion, and partnerships — from news and the company's own site.
A next move for each signal
What the SDR should say and what the AE should propose, written for that account.
Refreshed every day
Signals stay fresh across your whole territory, with dates and sources you can check.
3Prospects · Find buyers
The buying committee,
already mapped
Prism finds the people inside each account who decide, influence, and champion — ranked by fit, with the context that makes an opener land.
Decision makers found
The roles that matter for your deal, pulled from cited research instead of a guess.
AI fit score
Every prospect ranked by how closely they match the buyers you win with.
Verified contact details
Work email and phone checked before the first touch goes out.
4Sequences · Win deals
Outreach that opens
with the signal
Multi-step sequences drafted from each account's own research, so the first line references why now — not a merge field.
Strategic, pain-focused, or challenger
Pick the approach; Prism writes every step in your team's voice.
Paused on reply
Email, LinkedIn, and call steps run on schedule and stop the moment someone answers.
Performance you can act on
Opens, replies, and meetings by step, so you know what to change.
5Pipeline · Win deals
A pipeline that
updates itself
Stages, next steps, and risks move with what buyers actually said and did — Prism does the updating, your team does the selling.
Stages from real activity
Calls, email threads, and meetings move deals through your sales process.
Risk flagged early
Ghosting, stalls, and a missing champion surfaced with a clear reason.
Forecast you can trust
Amounts and close dates pulled from conversations, not rep memory.
AI-native CRM
The CRM that runs itself.
Your team just sells.
Prism is the AI-native CRM: it researches every account, logs every email, call, and meeting on its own, and keeps every deal current — zero manual entry.